The golf tournament supports the Casa Colina Outdoor Adventures program and is named after a prominent supporter of the program, Bill Haaker.
Casa Colina had been using the same artwork for the golf tournament for several years and was looking to refresh the look to keep golfers and supporters interested year after year.
The goals of the client were to:
1. Keep Bill Haaker within the tournament's name
2. Incorporate the photos from the Outdoor Adventures program to help emphasis the value of the cause
3. Have a feeling of outdoor fun
4. Keep returning golfers and supporters interested in participating
The previous years' collateral had a traditional feel with blocked sections and a robust color pallet. The redesign has a more open feel along with a fresh pallet incorporating Casa Colina's teal and lovely light green.