Chameleon Creative Group Social Media
Chameleon Creative Group (Chameleon) is a company that specializes in promotional products, marketing, and design. They partner with non-profits, small businesses, and technology companies to effectively communicate and build trust with constituents.
Due to bandwidth, Chameleon's social media presence was intermittent. With the new year starting, Chameleon needed a simple and effective way to publicize new products.
The solution needed to be turn-key while keeping in mind that the products presented were from several vendors who all have their specific way of introducing new products.
While lifestyle photography has garnered the most engagement on Chameleon's social media pages in the past, lifestyle photos are not always available. A compromise had to be made. Since images of products on standard white backgrounds were more accessible, there needed to be some eye-catching color (for products with neutral color pallets) and muted color (for products with bright color pallets). A flexible color pallet was created. This flexible color pallet and consistent placement of product names helped to create visual consistency.
The following 12 images were created to highlight each new product. Chameleon was able to post consistently with the standardization of the design and a new social media schedule. In turn, Chameleon's overall engagement improved.
