Imagine a fundraising event involving Sia, Locks of Love, and the Willy Wonka garden scene (Willy Wonka & the Chocolate Factory version) brought to life in the Getty Museum gardens. This poster is the product of such imagining.
The words flowing around the lolly-pops are the lyrics to Sia’s song Bird Set Free which is one filled with the story of someone fighting to overcome the thing that is trying to take them down. The chorus is full of demanding optimism in the face of trouble.
The arrangement of the lolly-pops show the outline of Sia’s iconic wig with the event title and descriptive paragraph, hinting at facial features.
The imagined event is a fundraiser to provide more wigs for patients who have lost their hair while undergoing chemotherapy treatments.