Scripps College needed to connect with donors and alumni with an essential message in regards to the annual fund. The theme was: opening the door to knowledge. In the photo, the door is a well-known feature located on campus, which would be easily identifiable to alumnae and donors. A gate-fold was utilized so that by opening the mailer, you are opening the doors.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4d816dc5-80fa-43b0-84c5-dd3996b3b90d/51286aa1-85f3-44d2-a6fe-6639772284f2_rw_1920.png?h=3018ee88ba20cc6209845a0d8e86f490)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4d816dc5-80fa-43b0-84c5-dd3996b3b90d/97403201-29c3-4900-8ade-026402923422_rw_1920.png?h=1fac897170315a4c9a70b51b3d5d9dd9)
The message on the inside would be tailored, with variable data, to the recipient. Below is an example of one letter someone might receive; however, everything down to the signature and person sending the letter would change depending on the recipient.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4d816dc5-80fa-43b0-84c5-dd3996b3b90d/3d7cac21-84e4-43c0-8070-9e6c817da3e5_rw_1920.png?h=91942eab925f3d45e10ccb3f3f7fbe04)