Scripps College needed to connect with donors and alumni with an essential message in regards to the annual fund. The theme was: opening the door to knowledge. In the photo, the door is a well-known feature located on campus, which would be easily identifiable to alumnae and donors. A gate-fold was utilized so that by opening the mailer, you are opening the doors.
The message on the inside would be tailored, with variable data, to the recipient. Below is an example of one letter someone might receive; however, everything down to the signature and person sending the letter would change depending on the recipient.